Fine jewellery is always associated with elegance and luxury, hence the branding of “FABERGÉ” needed to be elegant and modern to reflect these values. The fonts used are a mix of Serif and Sans Serif. This combination was deliberately chosen to achieve a classic yet modern look that also conveys sophistication and delicacy, which are the main attributes of the brand. A choice of gold embossed foil for the text makes the content stand out in the designs on the matt platinum colour, which adds value to this design by making it feel luxurious. Creating a minimalistic design gave this brand a lot of versatility and made it flexible enough to be easily applied to various marketing collaterals.